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The question was not merely whether the margins earned by the Tata group in providing captive service to the Citi entities were at arm_s length. The question was whether they offered a reliable basis to recalibrate the PLI of the Assessee whose scale of operations was of a much lower order than the two impugned comparables. The mere fact that the transactions were identical was not, in terms of the law explained in the above decisions, either a sole or a reliable yardstick to determine the apposite choice of comparables.For all of the aforementioned reasons, the Court finds merit in the contention of the Assessee that both the impugned comparables viz., TCS E- Serve Limited and TCS E-Serve International Limited ought to be excluded from the list of comparables for the purposes of determining the ALP of the international transactions involving the Assessee and its AEs.

Shanti Prime Publication Pvt. Ltd.

Section 92CA of the Income Tax Act, 1961 — Transfer Pricing — Computation of arms length price — Company providing high end knowledge process outsourcing services in financial sector and undertaking significant sales and marketing services and strategies and company providing Medical transcription activities and company whose profit margin and activity of development of Infrastructure facility could not be identified and company not only having high turnover but also high brand value and intangibles as compared to assessee and Giant company which had high brand value and intangibles and in terms of risk profile, skill, nature of service, revenue cannot be chosen as comparables — Evalueserve.com P. Ltd. vs. Deputy Commissioner of income tax [2019] 77 ITR (trib) 97 (Delhi) 

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